About The White Paper
History shows that damage caused by a corporate crisis is usually determined more by the quality of the response than by the severity of the crisis itself. Poorly handled crises – product recalls, customer service missteps, labor strikes, environmental disasters, hostile takeover bids or regulatory probes – can ultimately ruin an organisation’s reputation. In contrast, adversities met with a strong and swift response can actually become opportunities to demonstrate decisive leadership and a commitment to values.
This white paper will cover: