Nurturing Emails Overview and Examples

Nurturing emails are currently segmented into two different categories: Pre-Engagement and Post-Engagement

What’s the difference between pre and post engagement nurturing emails?
Pre engagement emails are sent to Engaged and Known leads who may not be completely familiar with our product. These leads are not currently with sales and the emails come from marketing.
Post engagement emails are sent to Recycled leads. These leads are currently assigned to a sales rep and the emails will look as if they were sent from the assigned sales rep.

How often will they get emails?
In our current cycle, leads will receive an email once every other week.

Who does not receive emails?
Anyone that is a MQL, SQL or attached to an existing opportunity.

Email Examples
Emails (as you can see in the links below) don’t look like an email that you would send from your inbox. They are highly stylized with graphics and html so that it’s clear they are a marketing email. This is best practice as it creates a clear difference between plain-text notes you send from your inbox

North America English:
Pre-Engagement: Known and Engaged
1. 90 Second Video
2. Leadership in Crisis
3. Cybersecurity
4. Features One Sheet
5. 10 Questions
6. Intro to board portals
7. Build a Board Portal in Less than 5 minutes
8. Attaining the Truely Paperless Boardroom
9. The Business Case for Board Portals
10. Cyberthreat (2 additional emails but attached is going to the majority)
11. Best Practices
12. Everything You Need to Know About Cyber Threats But Were Too Afraid To Ask
13. Top Content

Post-Engagement: Recycled
1. Champlain College
2. Customer Success Story
3. 5 ways for bank boards
4. Heineken
5. Awards
6. Gwinnett Medical Center
7. Canadian Tourism
8. Buyer’s Guide
9. Bombardier

Spanish:
Pre-Engagement: Known and Engaged
1. 90 Second Video
2. Cybersecurity
3. Leadership in Crisis
4. Features One Sheet
5. 10 Questions
6. Intro to Board Portals
7. Attaining the Truely Paperless Boardroom
8. The Business Case
9. How to Build a board book
10. Cyberthreat (2 additional emails but attached is going to the majority)
11. Five best practices
12. Messenger
13. Everything you need to know about Board Portals

Post-Engagement: Recycled
1. Champlain College
2. Buenaventura
3. Heineken
4. Gwinnett
5. Awards
6. Bombardier
7. Buyer’s Guide
8. Nacional Monte de Piedad
9. Andbank

Portuguese:
Pre-Engagement: Known and Engaged
1. 90 Second Video
2. Cybersecurity
3. Leadership in Crisis
4. Features One Sheet
5. Intro to Board Portals
6. Attaining the Truely Paperless Boardroom
7. The Business Case
8. Cyberthreat
9. 10 Questions
10. 5 best practices
11. Messenger

Post-Engagement: Recycled
1. Champlain College
2. Heineken
3. Gwinnett
4. Awards
5. Bombardier
6. Buyer’s Guide

French:
Pre-Engagement: Known and Engaged
1. 90 second video
2. Leadership in Crisis
3. 10 Questions
4. Cybersecurity
5. Build a board portal in 5 minutes
6. Features One Sheet
7. How board portals are transforming European boardrooms
8. Cyberthreat
9. Five Best Practices
10. Everything You Need To Know

Post-Engagement: Recycled
1. MN
2. Champlain College
3. Lonmin
4. Shaftesbury
5. Awards
6. La Parisienne

UK:
Pre-Engagement: Known and Engaged
1. 10 Questions
2. Webinar
3. Cybersecurity
4. Leadership in Crisis
5. Features One Sheet
6. How Board Portals are Transforming Europe
7. Attaining the Truly Paperless Boardroom
8. Cyberthreat (2 additional emails but attached is going to the majority)
9. Watch the Webinar
10. Five Best Practices
11. Everything you need to know

Post-Engagement: Recycled
1. Customer Support
2. MN
3. Shaftesbury
4. Lonmin
5. Awards
5. William Hill
6. Buyer’s Guide
7. Aegon
8. Andbank
9. La Parisienne

UAE
Pre-Engagement: Known and Engaged
1. 90 second video
2. 10 Questions
3. Features One Sheet
4. Leadership in Crisis
5. Cybersecurity
6. The advantages of going digital
7. Cyberthreat (2 additional emails but attached is going to the majority)
8. Five Best Practices
9. Everything you need to know

Post-Engagement: Recycled
1. Customer Support Quotes
2. 5 ways for bank boards
3. Majid Al Futtaim
4. Shaftesbury
5. Lonmin
6. MN

Spain
Pre-Engagement: Known and Engaged
1. 90 second video
2. Cybersecurity
3. Features One Sheet
4. 10 Questions
5. Leadership in Crisis
6. Build a board book in 5 mintues
7. How board portals are transforming European boardrooms
8. Attaining a Truly Paperless
9. Cyberthreat
10. 5 best practices
11. Everything You Need to Know

Post-Engagement: Recycled
1. Bombardier
2. Lonmin
3. Shafestbury
4. MN
5. Buyer’s Guide
6. Andbank
7. La Parisienne

Africa
Pre-Engagement: Known and Engaged
1. 10 Questions
2. Webinar
3. Cybersecurity
4. Leadership in Crisis
5. Features One Sheet
6. Attaining the Truly Paperless Boardroom
7. Cyberthreat (2 additional emails but attached is going to the majority)
8. Five Best Practices
9. Everything you need to know

Post-Engagement: Recycled
1. Customer Support
2. MN
3. Shaftesbury
4. Lonmin
5. Awards
6. 5 ways bank boards
7. FirstRand
8. Aegon
9. La Parisienne

Luxembourg
Pre-Engagement: Known and Engaged
1. 10 Questions
2. Build a board book in 5 minutes
3. Cybersecurity
4. Features One sheet
5. Leadership in crisis
6. How Board Portals are Transforming Europe
7. Attaining the Truly Paperless Boardroom
8. Cyberthreat (2 additional emails but attached is going to the majority)
9. Five Best Practices
10. Everything you need to know

Post-Engagement: Recycled
1. Customer Support Quotes
2. Lonmin
3. MN
4. Shaftesbury
5. Awards
6. 5 ways for bank boards
7. William Hill
8. Buyer’s Guide
9. Aegon
10. Andbank

Asia
Pre-Engagement: Known and Engaged
1. 90 second video
2. Features One Sheet
3. Cybersecurity
4. 10 Questions
5. Cyberthreat (2 additional emails but attached is going to the majority)
6. Five Best Practices
7. Everything you need to know

Post-Engagement: Recycled
1. Awards
2. 5 ways bank boards
3. Suncorp
4. Buyer’s Guide

ANZ
Pre-Engagement: Known and Engaged
1. 90 second video
2. 10 Questions
3. Features One Sheet
4. Leadership in Crisis
5. Cybersecurity
6. Attaining the Turly Paperless Boardroom
7. Cyberthreat
8. Five Best Practices
9. Everything you need to know

Post-Engagement: Recycled
1. Board Portal Buyers Guide
2. Awards
3. City of Sydney
4. Suncorp